28 August 2007

Paypal’s new logo. What do you think?

Paypal are in the process of giving their website a new look and feel, and with it comes a new logo. There’s no question the previous one looked a bit old-fashioned, even when it was new. Rather than a complete redesign, Paypal have used the same type and style, just got rid of the outline. I think it’s a little more modern looking, preserving the integrity of the brand, whilst moving it forward a little. It’s hardly earth-shattering, though. And given that tens of thousands of sellers are probably hosting the current logo on their own servers, it will take months or years for the old logo to completely disappear.

I’m in two minds about this one. Is it really worth the effort for so little change? Is it a missed opportunity? Tell me what you think, by way of a comment or through the poll at the top of the right column.
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1 comment:

Stef Levolger said...

Even though the change in the logo is minimal, it did give it a little refreshing touch. You should always be careful as a company with changing it too much at once since people might lose recognition of it and that's definitely not what you'll want.